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Tag Archives: strategic

Developing your social media strategy

It never ceases to frustrate me when I see an organisation dabbling in social media with little awareness of the damage they are causing to their brand with ill-thought out tweets or inappropriate use of hashtags. Often these organisations have … Continue reading

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Taking a strategic approach to social media

Whether it is a member of staff who has posted something on Facebook they live to regret or an irate chief executive demanding you get some negative comments about your organisation removed from a forum, social media is something we … Continue reading

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