Tag Archives: #socmed

5 things to avoid when using social media

During our social media coaching sessions we come across some great examples of using social media to improve your brand. From Natwest Bank’s use of Vine to PG Tips’ use of Facebook there are lots of examples you can refer … Continue reading

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Social media – friend or foe?

The mass use of social media and its integration into mainstream life raises some significant questions around ethics which require careful consideration. I’m often advising organisations how to mitigate the risk of empowering staff to use social media as part … Continue reading

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The changing face of customer relations

Customer relations is changing and changing fast. Whether it is driven by cost savings or a recognition that audience habits are changing, there is no disputing that the way organisations interact with their customers is very different to 5-10 years ago. … Continue reading

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10 tips for building your Twitter profile

Improving your Twitter profile is not always about the number of followers you have. You often see profiles of people with several thousand followers but look more closely and you will find they follow an equal amount or in many … Continue reading

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6 Common social media mistakes

1. Ego alert! Nothing is more irritating at a party than the guy who is only interested in the sound of his own voice. You know, the people who nod away when you are talking but you can tell their … Continue reading

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Developing your social media strategy

It never ceases to frustrate me when I see an organisation dabbling in social media with little awareness of the damage they are causing to their brand with ill-thought out tweets or inappropriate use of hashtags. Often these organisations have … Continue reading

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Taking a strategic approach to social media

Whether it is a member of staff who has posted something on Facebook they live to regret or an irate chief executive demanding you get some negative comments about your organisation removed from a forum, social media is something we … Continue reading

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How much will social media change society?

The media world is changing fast and many organisations are struggling to keep up. I saw some figures this week showing that in the last year alone the number of people accessing Facebook through a mobile phone has increased by … Continue reading

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