Tag Archives: marc schmid

The future is mobile

    This is a great video  produced by Swedish Agency TAT which gives you a glimpse into 2014 and how we will be able to live our lives thanks to mobile technology. If you don’t think this is possible, … Continue reading

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5 tips for a successful Facebook page

Social media has transformed the way organizations interact with their customers. Gone are the days of face to face or telephone only exchanges. People expect more from an organisation. This video produced in partnership with UCLAN gives a great insight … Continue reading

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10 quick steps to developing a social media strategy

At one of our social media bootcamps recently for health staff a fab discussion took place around developing a social media strategy for your organisation. Concerns were expressed that too many organisations obsess about the platforms without thinking about what they … Continue reading

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Dealing with negative comments on social media

How do we deal with negative comments on social media? This is a common question that comes up during our bootcamps from all sorts of organisations large or small. The approach remains the same, no matter what size you are. … Continue reading

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Social media strategy on one side of A4

At one of our recent social media workshops we ran a short exercise to encourage delegates to create a social media strategy for their organisation on one side of A4.  It’s a great way to concentrate your mind on why … Continue reading

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Join the Twitter party

During our social media masterclasses we’re often asked for some simple tips that can help social enterprises use Twitter effectively. You can of course research plenty of tips on the internet from sites like Mashable but the simplest analogy I … Continue reading

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Social enterprises and social media – it’s a no brainer!

If you work in communications you will have found out by now that social media is no one hit wonder. Sites like Twitter, Facebook, LinkedIn, and Google+ are part of daily life. Ordinary citizens are venting their spleens through their … Continue reading

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Are you Linkedin? If not, why not?

Since i’ve been discussing the merits of social media with clients a common thread has emerged – that of bemusement about Linkedin. They understand Facebook and the benefits that can be brought by using Twitter and blogs etc but when the … Continue reading

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Social media – friend or foe?

The mass use of social media and its integration into mainstream life raises some significant questions around ethics which require careful consideration. I’m often advising organisations how to mitigate the risk of empowering staff to use social media as part … Continue reading

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The changing face of customer relations

Customer relations is changing and changing fast. Whether it is driven by cost savings or a recognition that audience habits are changing, there is no disputing that the way organisations interact with their customers is very different to 5-10 years ago. … Continue reading

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