Twitter

Keeping a healthy online profile

During our social media training sessions with young unemployed people, it becomes startling obvious that although many of them understand how to control settings, there is still a lack of understanding of the impact what people post online can have … Continue reading

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Redmoor guide to Twitter and health

Twitter is a great site for learning and sharing information about health. It is a micro-blogging site which limits your posts to 140 characters. This allows people to share a lot of information in a short space of time. This … Continue reading

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Social media and job hunting

It never ceases to amaze me when I talk to fellow business leaders and they trot out the usual line that those coming out of school do not possess the skills for business yet those same businesses will pay vast … Continue reading

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10 quick steps to developing a social media strategy

At one of our social media bootcamps recently for health staff a fab discussion took place around developing a social media strategy for your organisation. Concerns were expressed that too many organisations obsess about the platforms without thinking about what they … Continue reading

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Join the Twitter party

During our social media masterclasses we’re often asked for some simple tips that can help social enterprises use Twitter effectively. You can of course research plenty of tips on the internet from sites like Mashable but the simplest analogy I … Continue reading

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Fed Ex showing the right approach to managing a crisis

The recent video of a Fed Ex employee casually tossing a PC monitor over a fence unaware of the fact he was being filmed offers both a lesson in how quickly a reputation threat can go viral but also how a modern … Continue reading

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Social enterprises and social media – it’s a no brainer!

If you work in communications you will have found out by now that social media is no one hit wonder. Sites like Twitter, Facebook, LinkedIn, and Google+ are part of daily life. Ordinary citizens are venting their spleens through their … Continue reading

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Social media – friend or foe?

The mass use of social media and its integration into mainstream life raises some significant questions around ethics which require careful consideration. I’m often advising organisations how to mitigate the risk of empowering staff to use social media as part … Continue reading

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10 tips for building your Twitter profile

Improving your Twitter profile is not always about the number of followers you have. You often see profiles of people with several thousand followers but look more closely and you will find they follow an equal amount or in many … Continue reading

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Are superinjunctions worth the paper they are written on?

The “outing” of a series of celebrities in Twitter who allegedly have been the subject of superinjunctions raises some fundamental questions about the impact of social media, the ability of the courts to maintain anonymity and whether there is any … Continue reading

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