Reputation
5 tips for a successful Facebook page
Social media has transformed the way organizations interact with their customers. Gone are the days of face to face or telephone only exchanges. People expect more from an organisation. This video produced in partnership with UCLAN gives a great insight … Continue reading
Fed Ex showing the right approach to managing a crisis
The recent video of a Fed Ex employee casually tossing a PC monitor over a fence unaware of the fact he was being filmed offers both a lesson in how quickly a reputation threat can go viral but also how a modern … Continue reading
Social enterprises and social media – it’s a no brainer!
If you work in communications you will have found out by now that social media is no one hit wonder. Sites like Twitter, Facebook, LinkedIn, and Google+ are part of daily life. Ordinary citizens are venting their spleens through their … Continue reading
Handy guide to a stress free Outlook
I met with an ex-colleague last week who was in trouble at work as a result of email. I’m surprised there are not more incidences of this but then again perhaps there are, we just don’t hear about them. Basically this person … Continue reading
10 tips for building your Twitter profile
Improving your Twitter profile is not always about the number of followers you have. You often see profiles of people with several thousand followers but look more closely and you will find they follow an equal amount or in many … Continue reading
Taking a strategic approach to social media
Whether it is a member of staff who has posted something on Facebook they live to regret or an irate chief executive demanding you get some negative comments about your organisation removed from a forum, social media is something we … Continue reading