Reputation

5 things to avoid when using social media

During our social media coaching sessions we come across some great examples of using social media to improve your brand. From Natwest Bank’s use of Vine to PG Tips’ use of Facebook there are lots of examples you can refer … Continue reading

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Five simple blogging tips for small businesses

During our social media masterclasses for new business start ups we look at a host of social media sites but one type of channel that frequently gets overlooked is blogging. Writing and maintaining a blog is a unique and powerful … Continue reading

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Keeping a healthy online profile

During our social media training sessions with young unemployed people, it becomes startling obvious that although many of them understand how to control settings, there is still a lack of understanding of the impact what people post online can have … Continue reading

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5 tips for a successful Facebook page

Social media has transformed the way organizations interact with their customers. Gone are the days of face to face or telephone only exchanges. People expect more from an organisation. This video produced in partnership with UCLAN gives a great insight … Continue reading

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Fed Ex showing the right approach to managing a crisis

The recent video of a Fed Ex employee casually tossing a PC monitor over a fence unaware of the fact he was being filmed offers both a lesson in how quickly a reputation threat can go viral but also how a modern … Continue reading

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Social enterprises and social media – it’s a no brainer!

If you work in communications you will have found out by now that social media is no one hit wonder. Sites like Twitter, Facebook, LinkedIn, and Google+ are part of daily life. Ordinary citizens are venting their spleens through their … Continue reading

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Social media – friend or foe?

The mass use of social media and its integration into mainstream life raises some significant questions around ethics which require careful consideration. I’m often advising organisations how to mitigate the risk of empowering staff to use social media as part … Continue reading

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Handy guide to a stress free Outlook

I met with an ex-colleague last week who was in trouble at work as a result of email. I’m surprised there are not more incidences of this but then again perhaps there are, we just don’t hear about them. Basically this person … Continue reading

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10 tips for building your Twitter profile

Improving your Twitter profile is not always about the number of followers you have. You often see profiles of people with several thousand followers but look more closely and you will find they follow an equal amount or in many … Continue reading

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Taking a strategic approach to social media

Whether it is a member of staff who has posted something on Facebook they live to regret or an irate chief executive demanding you get some negative comments about your organisation removed from a forum, social media is something we … Continue reading

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