PR

Fed Ex showing the right approach to managing a crisis

The recent video of a Fed Ex employee casually tossing a PC monitor over a fence unaware of the fact he was being filmed offers both a lesson in how quickly a reputation threat can go viral but also how a modern … Continue reading

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Social enterprises and social media – it’s a no brainer!

If you work in communications you will have found out by now that social media is no one hit wonder. Sites like Twitter, Facebook, LinkedIn, and Google+ are part of daily life. Ordinary citizens are venting their spleens through their … Continue reading

Posted in Channel shift, LinkedIn, PR, Reputation, Social enterprise, social media masterclass, Twitter | Tagged , , , , , , , , , | Leave a comment