Media

Fed Ex showing the right approach to managing a crisis

The recent video of a Fed Ex employee casually tossing a PC monitor over a fence unaware of the fact he was being filmed offers both a lesson in how quickly a reputation threat can go viral but also how a modern … Continue reading

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Taking a strategic approach to social media

Whether it is a member of staff who has posted something on Facebook they live to regret or an irate chief executive demanding you get some negative comments about your organisation removed from a forum, social media is something we … Continue reading

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Managing the risk of social media

You wouldn’t write an uncomplimentary message about one of your colleagues and leave it on your desk for them to find would you? Similarly, if unhappy at work most people wouldn’t broadcast their lack of motivation openly in the office. … Continue reading

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How much will social media change society?

The media world is changing fast and many organisations are struggling to keep up. I saw some figures this week showing that in the last year alone the number of people accessing Facebook through a mobile phone has increased by … Continue reading

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Are superinjunctions worth the paper they are written on?

The “outing” of a series of celebrities in Twitter who allegedly have been the subject of superinjunctions raises some fundamental questions about the impact of social media, the ability of the courts to maintain anonymity and whether there is any … Continue reading

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Some press release tips

I thought some of you may find it helpful if I gave you some tips on how to write a successful press release. It won’t guarantee you the splash you are after but it will help you maximise your potential … Continue reading

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