LinkedIn is a powerful tool for making business connections—but it is just that, a tool. The trick is in how you use it and most importantly – how you can make the best use of it for your business. Here are a few tips to help you get the best out of it.
1. Think about your goals. Why are you on LinkedIn? Is it because you wish to attract employees or is it to try and find new customers? Your goals should determine how you use it and what your profile looks like.
2. Use a photo of your face on your profile You should have a professional looking headshot as your LinkedIn photo so people can put a name to a face. If you are concerned about how many people can see your profile then adjust your privacy settings to have different access levels.
4. Make the most of your headline. Your headline does not have to be your job title alone – it can be a brief description of what you do or can bring. Make sure you keep it concise and to the point
5. Use it regularly Sadly too many people think LinkedIn is something you update when you have some changes and then leave it alone – this couldn’t be further from the truth. Your status gives you visibility on your connections’ LinkedIn home page. If you have found something online your business connections would like, or have good news to share about your work, spread the word by posting it on LinkedIn.
6. Write a rich but concise summary. Your summary should be about you, not your company—don’t just copy and paste the “about” page of your company’s website. Your profile should be about what you do at your company as well as what your company does. Remember, good marketing is as much about people and relationships as it is about your product so if you show yourself to be engaging and passionate about your business that will open doors for you.
8. Add sections to your profile. LinkedIn offers several sections beyond the standard ones so users can showcase the extent of their knowledge and experience. This might include awards you have won or articles you have had published. Adding as many sections to your profile as you can will add depth to your profile.
9. Quality not quantity. Your LinkedIn network is only as valuable as the strength and quality of your connections. Like other forms of social media like Twitter you need to think about why you are using LinkedIn. Connecting with a host of sales people in the US might interest you for a while but really, how much value will they be to you?
10. Join and participate in groups. These can be a great way of identifying potential customers and also portraying yourself as a leader in your field. Choose your groups carefully though – check how active they are. Some may have been set up a while ago but people rarely post on it. These will be no use to you so focus on the groups where people are regularly posting information and links.