10 quick steps to developing a social media strategy

At one of our social media bootcamps recently for health staff a fab discussion took place around developing a social media strategy for your organisation. Concerns were expressed that too many organisations obsess about the platforms without thinking about what they are actually trying to achieve in the first place. To help steer you through this we’ve suggested 10 quick steps to creating a social media strategy which you might find helpful:

  1. Outline objectives – what are your goals?
  2. What is your key audience? Who are they?
  3. Listen – where are you customers? Where do they talk to each other and who are their influencers?
  4. Channel audit – find out what people are saying about your organisation on social media and where they are talking about you.
  5. Keep focused – You can’t be everywhere so make sure you focus on the most important discussions and platforms
  6. Keep on message – what is your organisation’s narrative and what messages have you developed to help communicate this? When you have your messages agreed make sure you use them on your social media platforms.
  7. Integration – make sure your social media platforms operate as hubs each one linking with the other and ultimately driving traffic to your website.
  8. Logistics – who is going to manage your sites? Have they been trained?
  9. Performance management – how will you measure the success of your social media activity? Set clear and realistic targets.
  10. 10. Don’t give up – a developed social media profile will not happen overnight. It can take months/years to grow and develop. Do not let this deter you, remember Rome wasn’t built in a day!

This entry was posted in Coaching, LinkedIn, social media masterclass, Twitter and tagged , , , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published.